Bike Pure is an independent not for profit organisation registered in Australia and promotes honest ethical cycle sport. We are strongly opposed to doping and stand together in a united position to begin a new era for cycle sport. Bike Pure has become the independent voice for honest, ethical cycling on a global scale, sending a powerful message that you don’t have to resort to taking illegal performance enhancing drugs to compete in cycle sport.
Bike Pure was conceived by it’s co-founders Myles McCorry and Andy Layhe out of the doping scandals that tarnished the 2008 Tour de France and has grown to become the world’s largest independent anti-doping and ethical sporting organisation of it’s kind. Both Myles and Andy work voluntarily in their spare time from their bases in Ireland and Australia to run Bike Pure as a global organisation. Bike Pure is funded by donations, sponsorship and sales via our online store. All proceeds go back into Bike Pure, ensuring that we can continue our profound message of promoting honesty and integrity in sport.
In June 2011 we established an Anti-Doping Research Fund, where 10% of store proceeds and donations are allocated. Proceeds from our Anti-Doping Research Fund are then forwarded directly to anti-doping research organisations in the fight against doping in sport on an annual basis. This gives members and those who support us a direct and personal means of contributing to anti-doping research and development.
More than 170 professional cyclists and teams, both professional and amateur, align with Bike Pure to show their support for honest, ethical sport, represented as sincere role models for cyclists and cycling fans around the world. Professional riders and teams signing up to Bike Pure adhere to our Honour Code, pledging to do their best using only natural talent and hard effort, never using performance enhancing drugs or knowingly bringing the sport into disrepute. Many choose to wear our distinctive blue wristband and Token Products headset spacer on their race bikes to show their approval. Many of the athletes who form part of our organisation are already World, National and Olympic champions, acting as honest role models to the next generation of athletes around the world.
Bike Pure acknowledge that both amateur and professional cyclists are not immune to the pressures of doping and cheating in sport. A fundamental part of Bike Pure’s philosophy is to help educate young athletes to the dangers of doping and promote honest, ethical participation in sport. The continuous aim of Bike Pure is to help develop and sustain a future generation of sincere role models who young athletes can aspire to. Our aim is also to help to educate young athletes that they can compete and be successful in sport without having to resort to cheating against their opponents. We were honoured to support the UK Youth Cycling Championships in 2011 and hope to continue this partnership into the future.
We work closely with many cycling coaches and groups to educate and raise awareness of doping to athletes both young and old. Bike Pure feel that correct guidance given to the next generation of riders will have a foundational effect in the decisions athletes make if they are ever faced with a decision to dope. We distribute anti-doping literature at events and to members. Our growing list of supportive Bike Pure Ambassadors also promote our message at cycle races and events worldwide.
The effects of doping are far reaching, not only physically but psychologically. It is imperative that all athletes, beginners and professionals alike, understand that the use of forbidden substances can have severe consequences on both their physical and mental well being. Bike Pure also enjoy close ties with many world and national bodies including the World Anti-Doping Agency (WADA), USADA (United States Anti Doping Agency), the South African Institute for Drug-Free Sport and Cycling Australia.
We encourage athletes and teams to adhere to our ‘Honour Code’, declaring that they are opposed to doping in sport. Bike Pure are lobbying for stiffer penalties for doping offenders – 4 year ban minimum and life bans for repeat offenders. It is through the actions and support of our members that we can apply pressure on authorities for these measures to be implicated.
We are not naive to think this is a complete solution, but it is an important first element in getting the riders who are opposed to doping to join forces with the supporters and lay a foundation to protect the mental and physical health of future champions and the integrity of our wonderful sport.
Please join the growing number of cyclists worldwide who support honest, ethical sport by displaying the distinctive Bike Pure Wristband & Headset Spacer:
Bike Pure’s Athlete Honour Code:
• I pledge to respect and adhere to the rules of my sport.
• I pledge to compete to the best of my own natural ability.
• I pledge to commit to compete without using banned substances.
• I pledge to respect my fellow competitors.
• I pledge that as an ethical Bike Pure role model I will adhere to clean, honest, ethical sport and not knowingly bring my sport into disrepute.
If you are an athlete and agree with our Athlete Pledge then we want to hear from you!
If you have any questions or comments about Bike Pure then we’d be delighted if you got in touch with us. You can find us at info@bikepure.org.
Myles & Andy
Bike Pure
