Bike Pure is an independent not for profit organisation registered in Australia, promoting honest ethical cycle sport. Bike Pure has become an independent voice for honest, ethical cycling on a global scale, sending a powerful message that you don’t have to resort to taking illegal performance enhancing drugs to compete in cycle sport.
Bike Pure was conceived by it’s co-founders Myles McCorry and Andy Layhe out of the doping scandals that tarnished the 2007 Tour de France but became operational in 2008. Bike Pure is run voluntarily and funded by sales via our online store. All proceeds go back into Bike Pure, ensuring that we can continue our profound message of promoting honesty and integrity in sport to a wider audience and also help fund our Bike Pure Development team.
The most important and significant part of Bike Pure is that we do our utmost to educate riders, especially young riders as to the importance of honest and fair sport. This is done in a number of ways. We work closely with many cycling coaches and groups to educate and raise awareness of doping to their athletes. Bike Pure feel that correct guidance given to the next generation of riders has a foundational effect in the decisions athletes make. We distribute anti-doping literature at events and to members worldwide. Our growing list of supportive Bike Pure Ambassadors also promote our message at cycle races and events within their areas.
In mid 2013 we launched the Bike Pure – LeMond – Aspire Velotech team and new cycling kit, allowing members worldwide to join us in the promotion of honest sport. Members receive an exclusive membership pack full of discounts and incentives from our sponsors and affiliates including DeFeet socks and a personal letter and limited edition signed cards from three time Tour de France winner Greg LeMond. Other sponsors include The Sufferfest, Bike Science, Sukkie Hydration, Lazer helmets and DeFeet. For more information about the global team please go here.
More than 170 professional cyclists and teams, both professional and amateur, align with Bike Pure to show their support for honest, ethical sport, represented as sincere role models for cyclists and cycling fans around the world. Professional riders and teams signing up to Bike Pure adhere to our Honour Code, pledging to do their best using only natural talent and hard effort, never using performance enhancing drugs or knowingly bringing the sport into disrepute. Many choose to wear our distinctive blue wristband and Token Products headset spacer on their race bikes.
We are pushing for more transparency amongst professional riders and teams in the event of repairing the damage brought by previous doping controversies. Our mission is to educate athletes to enable them to compete and be successful in sport without having to resort to cheating against their opponents. We are honoured to support events such as the UK Youth Cycling Championships and also the Irish Youth Championships along with many more projects across the globe, promoting the sport in a positive and constructive manner.
The effects of doping and cheating are far reaching, not only physically but psychologically. It is imperative that all athletes, beginners and professionals alike, understand that the use of forbidden substances can have severe consequences on both their physical and mental well being. Bike Pure also enjoy close ties with many world and national bodies including the World Anti-Doping Agency (WADA), USADA (United States Anti Doping Agency), the South African Institute for Drug-Free Sport to name just a few.
It is through the actions and support of our members that we can apply pressure on authorities for stricter doping sanctions to be implemented. We first campaigned for a ban on the use of syringes within professional cycling. This ban was imposed by the UCI in 2011. We also promote a more consistent policy towards transparency within the professional peleton, in the event that we can learn from past. We are not naive to think this is a complete solution, but it is an important first element in ensuring riders who are opposed to doping join forces with the supporters and lay a foundation to protect the mental and physical health of future champions and the integrity of our wonderful sport.
If you are an athlete or team and agree with our ethos then we want to hear from you! You can email us at firstname.lastname@example.org.