BIKE PURE MISSION STATEMENT:
Bike Pure is an independent, global organization for fans, riders and the cycle trade to join together in a united stance for a new era of positive cycling.
Bike Pure will spearhead constructive, structured reform, to restore the integrity of cycle sport and create a nurturing environment for future champions to succeed.
CYCLISTS WORKING FOR CYCLING:
Bike Pure is committed to redirecting trust to Professional cycle sport. For decades cycling has had a problem with endemic drug use. The cheats have destroyed the public image of cycling. Although the sport is cleaning up, there were over 60 riders caught cheating in 2009 using artificial, performance enhancing methods. Cycling fans worldwide deserve heroes they can believe in: Clean up or clear out. We desire real rider,s that the fans, sponsors and media can have faith in.
HOW:
With the aid of our global, talented membership we are proposing structural reform to the system that is failing the next generation of champions. Each member has a forum to let his voice be heard through Bike Pure.
We encourage the athletes and teams to adhere to an ‘Honor Code’, declaring that they race clean, without performance enhancing drugs and with a pledge that will encourage our sport to flourish. If any rider should be deemed positive, Bike Pure are lobbying for stiffer penalties for offenders – 4 year ban minimum and life bans for repeat offenders. It is through the actions and support of our members that we can apply pressure on authorities for these measures to be implicated.
We are not naive to think this is a complete solution, but it is an important first element getting the clean riders to joining forces with the supporters and laying a foundation to protect the mental and physical health of future champions and the integrity of our wonderful sport.
Support anti-doping in cycling by displaying the Bike Pure Wristband & Headset Spacer:
BIKE PURE BASIC PRINCIPLES:
- Preserve the honesty and honour of the cyclist.
- Respect for fellow competitors and the appreciation of all endeavor
- To protect the mental and physical health of current and future champions.
- Upholding the ethics and essence cycle sport.
- To create a positive environment where an athlete achieve one’s natural, maximum potential.
