LE TOUR de LANGKAWI ENTERS ITS THIRD YEAR PARTNERSHIP WITH BIKE PURE

Press Release:

Cycling fans worldwide deserve heroes they can believe in and Le Tour de Langkawi (LTdL) supports the fight against using illegal performance enhancing drugs to compete in cycle sport. LTdL 2012 will be entering it’s third year partnership with Bike Pure, the organisers believe that cycling only wants ethical role models.

With a new tagline ‘Ready For the World’, the 17th edition in 2012 will be one that showcases the race’s readiness to become part of the UCI World Tour series. In line with this, the aim to promote honest, ethical sport is as important as ever.

With a proven track record, including another accolade of being recognised by the International Cycling Union (UCI) who accorded the 2011 edition with an ‘Excellent Level of Organization’ through its recent official letter, LTdL has acquired enormous respectability on the world cycling stage as a fantastic event, both in organization and the quality of racing.

Each element within cycle sport including the race organizers has their own role to play. LTdL has shown by this partnership, that they want their champions to win with honor and have respect for their fellow riders efforts.

Andy Layhe, co-founder of Bike Pure expressed their appreciation to the organisers for supporting the effort to honest, ethical cycling, “We are delighted to continue our longstanding partnership to the Tour de Langkawi. For the race organisers to show their support for our ethical sporting and anti-doping message means a great deal to us and their commitment to Bike Pure speaks volumes in relation to race organisers who are willing to send a clear, concise message that they won’t tolerate or condone cheating in their event.”

“The Tour de Langkawi is growing in stature each year and it is a pleasure to be associated with such a prolific event on cycling’s world stage.” He added.

In a positive move, LTdL 2012 officials and staff will wear a specially commissioned Le Tour de Langkawi ‘Ready for the world’ Bike Pure wristband to show their affiliation. The wristbands will also be handed out to teams, officials and riders alike at the event.

LTdL2012 chief operating officer, Emir Abdul Jalal is delighted with the partnership continued for the third year running, “Major events like Le Tour de Langkawi are put together at a great expense and no organizer wishes to see their event tarnished with a doping scandal. Sponsors emphasize on positive media attention, and one single rider could destroy all this investment.”

“Being the first major Asian event this year to fully partner Bike Pure again, we feel responsible to continue this effort and set an example for all other events regardless of big or small to support fair competition and a drug-free sport.” He added.

LTdL 2012 is expected to feature 22 professional teams including two ProTour teams Garmin-Barracuda and Astana ProTeam.

Please visit the official race site at http://www.ltdl.com.my

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