2011 Endura Team Launch

The 2011 Endura Racing team was today unveiled at the Design Museum in central London. Bike Pure are delighted to be involved with the UK based racing squad now in their second season.The 16-man team will embark on a program that mixes the UK calendar with high-ranking international races, against some of the very best pro tour teams and riders.

Endura boss Jim McFarlane, “Today is another big day for us. We have gone from a predominantly UK team, to an international set-up. The team will be undertaking a much bigger European programme this year and with the addition of experienced Grand Tour riders  we hope to once again make significant steps in our quest for international success”

The 2011 build-up also brought news of a broadened support and investment from Endura into the MTB and track disciplines with the new signings Oli Beckingsale and Chris Pritchard.

We are delighted that Endura will use Bike Pure to tell the world they ride clean.

As with anyone putting their name to Bike Pure’s pledge to ride clean- we insist to join Bike Pure is an individual choice the rider makes and not an order handed down by team Director. It is the athlete that takes this decision to respect his sport and the elements within.

The Continental contingent of the Endura Racing set-up were then brought onto the stage. 2010 season signings Alex Blain, Jack Bauer, Iker Camano were joined by new signings Paul Voss, Rene Mandri, Maarten de Jonge,  These riders boast a wealth of Grand Tour finishes and National champions jerseys. From four-time Tour de France finisher Camano and Vuelta rider Voss to NZ National RR champ , an impressive pedigree was only matched by their enthusiasm for what lies ahead in 2011.

BikePure ambassadors Alexander Wetterhall and Jack Anderson. spent 2010 on the Team Sprocket squad found a new, fast home at Endura Racing. Jack has already tasted success in 2011 with a top 5 in the Aussie TT champs, while Alex scored a 4th place finish on the tough stage 5 at the Tour de San Luis in Argentina “I am really pleased with the way things are going already, and I am extremely happy to be on this team. I am especially happy with the bike too. The Look TT bike will be a great weapon for me this year”.

We wish all the riders a safe and successful season. Ride with pride.

Follow the team at www.enduraracing.com