Fusion Media and Bike Pure Join Forces to Produce Limited Edition Print

We are please to announce the launch of a specially commissioned limited edition photographic print featuring one of the UK’s most prolific pro cyclists – Dean Downing, who rides for Rapha Condor – Sharp. With the assistance of London based Fusion Media we are producing only 100 prints of this great photograph. Dean Downing and his younger brother Russ who rides for Team Sky will also sign copies of the print for their charity auction ‘Out of the Saddle’ event on November 6th at Sitwell Park Golf Club near Rotherham, UK, which is in aid of the Danny Porter Foundation charity.

The images were captured by renowned London photographer Stuart Hendry and will be available as a high resolution image sized 78cm x 30cm, priced at £39.99 including shipping. Bike Pure wish to thank Fusion Media and Dean Downing for their valued input in making this print available. Further details are outlined in the press release below.

Press Release
Fusion Media and Bike Pure Join Forces

Cycling media company Fusion Media has formed an exciting new partnership with Bike Pure, the global anti-doping organisation. The first outcome of this new collaboration is the production of limited edition prints of Bike Pure champion, Dean Downing. The images were originally part of Fusion Media’s new ‘We’ve Got Cycling Covered’ branding launched this summer. Downing was photographed by top London snapper, Stuart Hendry, who has also worked with football stars like John Terry and Peter Crouch.

The striking images have been modified to incorporate the distinctive blue of Bike Pure. The prints, sized 78cm x 30cm will be strictly limited to 100, and are printed professionally on high-quality photographic paper. They will be priced £39.99 including free postage, with all the profits going to support the Bike Pure message.

Bike Pure is an independent, global organisation for riders, fans and the cycle trade who are opposed to doping. It is leading the charge in structured and constructive reform in the sport of cycling so that the integrity of the sport can be restored and a nurturing environment can be established for future champions to succeed.

Fusion Media covers a range of media services within the up-and-coming sport of cycling. Wherever you look, more and more people find cycling an inclusive platform to reach the new breed of health-conscious, weekend-adventurers. Whatever clients need help with to achieve resonance with that group, Fusion Media has got cycling covered.

The limited edition prints will be available at the Bike Pure Store and at the Downing brothers’ second ‘Out of the Saddle’ charity event on November 6th at Sitwell Park Golf Club near Rotherham, which is in aid of the Danny Porter Foundation charity. Signed prints will be auctioned off in aid of the charity.

Double National Criterium champion Dean Downing said he is excited that two companies he has had a long establishment are joining forces. “It’s great to see Fusion Media and Bike Pure working together. Fusion Media has helped over the years by producing stunning websites and providing media support while Bike Pure is an organisation that I strongly believe in and proudly support,” he said. “It’s a very important message to get out there, and hopefully these images will be a different way of improving the sport.”

Andy Layhe, co- founder of Bike Pure also welcomed this new partnership: “This new partnership is another exciting step in the growth of Bike Pure, we’re a big fan of the photographs and our ambassador Dean Downing, so putting them together made complete sense. We hope it’ll spread our message in a different way.”

Adam Tranter of Fusion Media echoed this point saying: “The aim of Bike Pure to lead the restructuring of cycling to a cleaner future is one that Fusion Media supports. Hopefully these limited edition prints will make an impact and help promote the important anti-doping message we support in all the work we do.”

For more information and to order the prints see: http://bikepure.org/store/fusion_print.html