Since it’s inception, Bike Pure has grown to become the world’s largest independent anti-doping organization.
Riders and fans across more than ninety countries have joined our efforts to help repair our damaged sport. Everyone has a part to play in cleaning up cycling.
The Bike Pure blue wristband, droplet and headset spacer have become a symbol synonymous with clean, pure sport.
Everyone has a part to play in promoting ethics and fair play.
The ‘win at all costs’ mentality is undermining the very foundation of sport. Our goal at Bike Pure is to promote cycling by helping to educate cyclists, especially young athletes, to the importance of honest and ethical sport. Athletes who abide by the rules, show respect and integrity for their opponents and officials are powerful role models and promote positive ideals.
This FREE guide, with a Foreword by Graeme Obree, is intended to help promote those ideals across all disciplines and abilities. This brochure will help change attitudes and shift sporting culture and ethical attitudes.
If you have young children who participate in sport, you may have witnessed angry parents or disrespectful cyclists arguing with officials at events. The disappointing actions of these individuals were the catalyst for this document. Our hope is that parents, coaches and young athletes will act in a fair and decent way and thereby become the role models our sport needs and deserves. We encourage you to share this manual with friends, coaches or anyone else connected to sport. We want you to help promote fair and honest sport. Your involvement is vital. You are integral to solving the ethical problems that our sport faces today.
This brochure was funded through the sale of items on our online store www.bikepurestore.org – we thank those who support us and those who provided input into this publication.
We encourage Amateur cycling teams and clubs who share our philosophy, to join with us in promoting cleaner cycling. We are delighted that any complete team use Bike Pure to tell the world they ride with honesty and integrity.
A a cyclist or cycling fan, your voice can make a difference. Love your sport – protect it. Email firstname.lastname@example.org
Our website is viewed in over 68 countries worldwide and contains everything you need to know about our organisation. Let your friends and family know we’re here and why not add us as a bookmark. Thanks!
Love it or hate it, Facebook is where we’re most active. With almost 20,000 followers there, we’re always delighted to hear your views, see your photos and join the fun there. Head on over to Facebook if you can.
Twitter continues to be a hugely successful social media platform for us. If you’re on Twitter then make sure you ‘follow’ us and set your device to receive our updates as and when they happen.
More than 250 amateur teams worldwide display the Bike Pure logo on their cycling kit to show their unified support of fair, honest sport. Part of the Bike Pure family, we thank all the teams who support and promote ethics.
Since it’s inception, Bike Pure has grown to become the world’s largest independent anti-doping organization. Riders and fans across more than ninety countries have joined our efforts to help repair our damaged sport. Everyone has a part to play in cleaning up cycling, our key sponsors below have helped us on our journey. Please support our sponsors in any way you can. To view the 2015 sponsors in more detail, click on the Sponsors page.